The quick and short answer — Yes, absolutely!
Podcasting is a great way to market your business and establish yourself as an expert in your chosen niche – much like article writing and blog posting. Some people just don’t have the skill for the written word, but are great with public speaking and expressing themselves vocally rather than on paper. If you are this type of person, podcasting is for you! If you are good with the written word, but want to reach a larger audience or just wish to share your knowledge in a different sort of way, podcasting is a great choice.
Isn’t podcasting only for tech gurus and online entrepreneurs? No!
Any business can have a podcast, it doesn’t matter if you are a business that functions mostly offline. The odds that your customers use the internet often and/or listen to audio on an iPOD or MP3 player are pretty good. Therefore, producing a podcast in which you can provide knowledge your customers would enjoy and find useful is a great way to connect with and market to them. Having a hard time determining how a podcast can benefit you and your business?
I have compiled a short list of just some ways offline businesses can utilize podcasting to connect with their clientele:
Dog Trainer: Show prospective dogs and their owners (yes, I did just say show dogs and their owners– dogs are perceptive too you know) just what they will learn when taking one of your dog training courses. A short 5-10 minute video podcast sharing a training tip just might do the trick. Speaking of which, cute dog tricks never hurt either.
Florist: Produce a 5-10 minute audio podcast sharing your knowledge of all things floral. From how to keep your bouquets alive longer to wedding floral arrangements advice.
Non-profit organization: Share your organization’s goals, mission, highlight some of your outstanding volunteers, and interview some of the people your organization serves. Real-life stories and inspiration really hit home.
Restaurant: Everyone likes a good cooking show. How about a video podcast showing how you cook a specific dish that is on your menu? A great way to showcase your food and your cooking skills too!
So, you see, the possibilities are indeed endless and the outcome is always positive.
Yes, you should be podcasting. So, what are you waiting for?
Unsure of what a podcast is?
Check out my podcast titled: Podcasting 101 to learn more.
All the Best,
Darlene
http://www.dvictoriava.com
Tags: podcast, podcasting, podcasting for business, small business
